What a Logo Design Must Be to Be Effective
A lot of companies have designed logos that are quickly identifiable all over the world. Picture the likes of Nike or Apple or GE. But what exactly makes these logos different, not only as symbols of companies or brands, but also as cultural icons? But what really sets these logos apart such that they no longer only represent companies or organizations, but have also become cultural icons? But what makes these logs so unique that they no longer just stand for brands or organizations, but have also evolved into powerful cultural symbols?
If you’ve been tasked to design a logo, do as the giants: straightforward, zero frills. Avoid fancy fonts, confusing design or flashy color schemes. The best approach is to pick one object to represent the company or organization with little to no typography. This is the kind of logo that will be most easily recognized and connected with the brand, and ingrained in culture.
A lot of well-known logos make use of shapes and patterns. Perfect lines and familiar shapes are an effective way of attracting the public’s eye and searing the logo into their memories.
When advertising began, logos used to have very complicated designs. Different design elements like shapes, text and graphics would all be placed into a single design. Companies basically wanted to express everything they thought consumers should know about the product or service. This method is still used today, both by old companies who have maintained the same design from day one, and newer companies that want to give their logos a rustic feel.
Color is a vital component of logo design in general as it ultimately becomes intertwined with the brand. Colors have the power to evoke certain emotions, so you must choose those that most accurately represent your company or organization. For instance, red conveys boldness and passion, while green is associated wih health and peace. Take note that color associations are not purely of the mind. Various research projects have actually shown evidence of the effect of colors on people’s memory.
Memorability ranks high on top of other properties that a logo must have to become successful. In short, a logo should be easy to remember that it will continue to be remembered long after the brand’s popularity has passed. Picture American Online. It’s awfully outdated, but is there someone who can look at that iconic triangle or yellow running man without being reminded of their “You got mail!” days?While we’re extremely past it, can anyone look at the iconic yellow running man and not go straight back into the era of AIM messaging?It’s out-of-this-world outdated, but can anybody look at the iconic triangle and not be flooded with memories of their dial-up or “You got mail!” days? Truth is, AOL may have outlived its grip on this generation, but its recognizability, is still a force to reckon with.
In terms of creating a logo, you have several choices to make as your design slowly comes to life. But in the need, it boils down to the individual design elements that you put together to stand as a symbol of your company or brand.